Packaging & Merchandising Design - Project 1

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14.05.2024

Graciella Limpah / 0364517 
Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University 
Project 1


JUMPLINK

        Final Clip Box
        Final Brush Box

INSTRUCTIONS
Exercise - Packaging Product Analysis
Practice in Class
For in class practice, we have to make a packaging for a massage ball. I find inspiration from pinterest and then I found the packaging I like and I try to draw the guideline and cut it. Here is the result : 
fig 1.1 Box for massage ball

fig 1.2 Dieline for massage ball

Next, in week 4, we have to bring 2 non-box products to make a box for the products. I choose a shirt clip and a brush. Here is the products : 
fig 1.3 Clip

fig 1.4 Brush

1. Clip (fig 1.3):
The clip set is currently packaged in a plastic bag, which offers minimal protection and is not reusable. Clips are small, lightweight items that are often misplaced or scattered when not stored properly. Designing a custom reusable box for the clips would significantly enhance their functionality by providing organized storage even after purchase. The custom box can have compartments or sections, allowing users to conveniently keep their clips sorted and easily accessible. This not only improves presentation on the shelf but also adds long-term value for the consumer.

2. Brush Set (fig 1.4):
The brush set is packaged in a blister card, which is not ideal for long-term storage and lacks protection once opened. These brushes are tools that require careful handling to maintain their shape and cleanliness. A custom reusable box will allow users to store the brushes safely after use, preventing damage to the bristles and keeping the brushes clean and dust-free. The new packaging would offer a more premium feel, improve user convenience, and extend the lifespan of the product, making it more appealing to customers.

Then, I try to sketch out how the box will look like. 
fig 1.5 Sketches

Next, I try to make prototype for each box. Here is the prototype process : 
Clip Box : 
fig 2.1 Dieline cut for clip box

Brush : 

fig 2.2 Dieline for cap of the brush box

fig 2.2 Dieline cut for cap of the brush box

fig 2.3 Dieline for box of the brush box

fig 2.4 Dieline cut for box of the brush box

Then, here is the result (not the best, but at least I know how will it work) :
Clip Box
fig 3.1 Prototype of clip box

fig 3.2 Prototype of clip box

fig 3.3 Prototype of clip box

Brush : 

fig 3.4 Prototype of brush cap box

fig 3.4 Prototype of brush box
Digitalization 
After doing the prototype for each of the item, I move to illustrator to make the digitize version for the dieline. 

Process : 
fig 4.1 Process of Digitalization (left is clip, right is brush)

When doing consultation with Mr.Sham, he also showed me how to make the dieline better.
fig 4.2 Consultation with Mr.Sham


Final Digitalization : 
After consulting with Mr.Sham, he asked me to improved some part from the digitalize version. I try to improvised and here is the finished result : 
fig 4.2 (left is brush, right is clip)

CLIP BOX

FIRST TRIAL
Laser Cut Process :
After doing the digitalization, moving on to the laser cut process.
Here is the laser cut process:
fig 4.3 Laser Cut Process

fig 4.4 Laser Cut Process

fig 4.5 Laser Cut Process

For clip box, I manage to do it accordingly to what my prototype looks like. 

fig 5.1 Clip Box

fig 5.2 Clip Box Result


fig 5.3 Clip Box Result

fig 5.4 Clip Box Result

fig 5.5 Clip Box Result


fig 5.6 Clip Box Result


fig 5.7 Clip Box Result

SECOND TRIAL

After receiving feedback from Mr.Sham, I need to re-do my packaging because it looks not neat and I cannot use the tape outside the box. So, I come back to the laser cut place and try laser cut it again. I also change the dieline so I have parts to stick it inside (to avoid using tape)

Dieline
fig 6.1 Dieline for both Clip and Brush

Laser Cut Process
fig 6.2 Laser Cut Process

fig 6.3 Laser Cut Process

fig 6.4 Laser Cut Process

fig 6.5 Laser Cut Process

fig 6.6 Laser Cut Process

Laser Cut Result (Failed Attempt)
fig 7.1 Failed Box

fig 7.2 Failed Box

Laser Cut Result (Final Attempt)
fig 7.3 Final Box

fig 7.4 Final Box

fig 7.5 Final Box

fig 7.6 Final Box

go up

BRUSH BOX

First Trial
I use a thinner paper for this first trial but it didn't turn out well, I'm also thinking of how the box will open but I don't think it can because the lower part cannot stand, it's too thin.
fig 8.1 First Trial box

fig 8.2 First Trial box

fig 8.3 First Trial box

Second Trial
Then, I change a little bit of how the inside will look like. I also change the material into corrugated box so it can stand. 
fig 9.1 Digitalization for brush box

fig 9.2 Brush box

fig 9.3 Brush box

fig 9.4 Dieline for brush box

fig 9.5 Brush box result

fig 9.6 Brush box result

fig 9.7 Brush box result

fig 9.8 Brush box result

fig 9.9 Brush box result

Third Trial
After receiving feedback from Mr.Sham, I redo my box to make it looks nicer.

fig 10.1 2 Failed Attempt

This are the failed attempt where the line are not scored properly. So with the help of a hammer, then the line become better. Here is the final Brush Box : 
fig 10.2 Final Brush Box

fig 10.3 Final Brush Box

fig 10.4 Final Brush Box

fig 10.5 Final Brush Box

fig 10.6 Final Brush Box

fig 10.7 Final Brush Box

go up

FINAL

Paper Clip Box




Brush Box






go up

FEEDBACK

Week 5: Proceed with the items chosen
Week 6: Need to change the material that are used from the prototype, because it is not suitable. Need to be very precise when doing digitalization.

REFLECTION

This task allowed me to explore a wide range of packaging designs, starting from identifying non-boxed items to imagining how custom packaging could enhance their form and function. It was an insightful process that challenged me to think creatively and practically. Although I found it difficult to make the lines and measurements precise, I did my best to achieve accuracy and improve my skills. Creating the prototype was especially enjoyable; it was exciting to see my initial sketches transformed into a real, tangible box. This hands-on experience helped me better understand the connection between design and functionality in packaging.


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