Creative Brand Strategy - Project 2
Graciella Limpah / 0364517
As a result, we propose replacing the Jellycat with something more culturally rooted and aligned:
limited-edition handkerchiefs featuring modern batik painting.
These hand-painted pieces can be:
Wrapped around a Burberry bag handle as a statement accessory, worn as a scarf to elevate everyday looks, collected as wearable art, blending cultural storytelling with design.
We also explored ideas like using Burberry fabrics in traditional Malaysian games like Batu Seremban, merging local Southeast Asian heritage with British luxury—a concept that celebrates both local craftsmanship and global prestige.
This exclusive collaboration reimagines heritage, offering a modern expression of identity through tradition, artistry, and fashion.
Batik Reimagined: Heritage on Handle
In a celebration of craftsmanship, our limited-edition handkerchiefs—hand-painted in modern batik motifs—bring a unique twist to Burberry’s classic bags. Wrap it around your handle, wear it as a scarf, or collect it as a piece of wearable art.
This exclusive collaboration blends modern British identity with Southeast Asian artistry, honoring both tradition and innovation.
So, we change the jellycat to this Batik Reimagined. Here is the finished slide.
By completing this task, I gained valuable experience in how to communicate a campaign idea clearly and effectively, especially when time and attention spans are limited. I learned how to condense a full campaign concept into a single, impactful paragraph—focusing only on the most essential points that clients need to hear. This helped me understand the importance of clarity and simplicity in professional communication, especially when dealing with busy stakeholders who expect a quick and clear summary of your ideas.
Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media /
Taylors University
JUMPLINK
INSTRUCTIONS
TASK 2
Task 2(A)-Simplified version
For Task 2(A), we have to come out with a campaign brief and also
a call to action for the campaign. Here is the link to the
presentation slide:
For the Jellycat campaign, we needed to re-evaluate the
concept; Jellycat, while playful, lacks a strong connection to
Burberry’s identity. Taking inspiration from the Hermès Kite
Festival, we studied how heritage and local culture can be
meaningfully integrated into a luxury brand experience.
As a result, we propose replacing the Jellycat with something more culturally rooted and aligned:
Task 2(A)-Simplified version
For Task 2(A), we have to come out with a campaign brief and also
a call to action for the campaign. Here is the link to the
presentation slide:
For the Jellycat campaign, we needed to re-evaluate the
concept; Jellycat, while playful, lacks a strong connection to
Burberry’s identity. Taking inspiration from the Hermès Kite
Festival, we studied how heritage and local culture can be
meaningfully integrated into a luxury brand experience.
limited-edition handkerchiefs featuring modern batik painting.
These hand-painted pieces can be:
Wrapped around a Burberry bag handle as a statement accessory, worn as a scarf to elevate everyday looks, collected as wearable art, blending cultural storytelling with design.
We also explored ideas like using Burberry fabrics in traditional Malaysian games like Batu Seremban, merging local Southeast Asian heritage with British luxury—a concept that celebrates both local craftsmanship and global prestige.
This exclusive collaboration reimagines heritage, offering a modern expression of identity through tradition, artistry, and fashion.
Batik Reimagined: Heritage on Handle
In a celebration of craftsmanship, our limited-edition handkerchiefs—hand-painted in modern batik motifs—bring a unique twist to Burberry’s classic bags. Wrap it around your handle, wear it as a scarf, or collect it as a piece of wearable art.
This exclusive collaboration blends modern British identity with Southeast Asian artistry, honoring both tradition and innovation.
So, we change the jellycat to this Batik Reimagined. Here is the finished slide.
FINAL SLIDE :
Link :
Here
Summary Burberry Design Brief :
Burberry’s Limited Showcase campaign is an exclusive, immersive experience that blends heritage with modern innovation. Guests gain access by downloading the Burberry Authenticity Checker app, reinforcing trust and highlighting the brand’s blend of tradition with technology. Inside the showcase, visitors explore limited edition Burberry products, available only during the event—creating urgency, exclusivity, and a deeper sense of value. The campaign also features “Batik Reimagined: Heritage on Handle” — limited-edition handkerchiefs hand-painted in modern batik motifs. Designed to wrap around bag handles, wear as scarves, or collect as art, they blend British style with Southeast Asian craftsmanship. The experience culminates in a fashion show, where Burberry presents its latest collection with a fresh, contemporary energy. Altogether, this campaign strengthens brand loyalty, boosts media buzz, and reaffirms Burberry’s place as a leader in modern British luxury.
Call to Action :
"Wear the Future. Own the Legacy."
Task 2(B) - MoodBoard
After finishing the simplified version of the campaign proposal, we are to make a moodboard to see how the campaign will look like. We are adviced to use miro board for these one.
FINAL SLIDE :
Link :
Here
Burberry Design Brief :
Burberry’s Limited Showcase campaign is an exclusive, immersive experience that blends heritage with modern innovation. Guests gain access by downloading the Burberry Authenticity Checker app, reinforcing trust and highlighting the brand’s blend of tradition with technology. Inside the showcase, visitors explore limited edition Burberry products, available only during the event—creating urgency, exclusivity, and a deeper sense of value. The campaign also features “Batik Reimagined: Heritage on Handle” — limited-edition handkerchiefs hand-painted in modern batik motifs. Designed to wrap around bag handles, wear as scarves, or collect as art, they blend British style with Southeast Asian craftsmanship. The experience culminates in a fashion show, where Burberry presents its latest collection with a fresh, contemporary energy. Altogether, this campaign strengthens brand loyalty, boosts media buzz, and reaffirms Burberry’s place as a leader in modern British luxury.
Call to Action :
Task 2(B) - MoodBoard
After finishing the simplified version of the campaign proposal, we are to make a moodboard to see how the campaign will look like. We are adviced to use miro board for these one.
Burberry’s Limited Showcase campaign is an exclusive, immersive experience that blends heritage with modern innovation. Guests gain access by downloading the Burberry Authenticity Checker app, reinforcing trust and highlighting the brand’s blend of tradition with technology. Inside the showcase, visitors explore limited edition Burberry products, available only during the event—creating urgency, exclusivity, and a deeper sense of value. The campaign also features “Batik Reimagined: Heritage on Handle” — limited-edition handkerchiefs hand-painted in modern batik motifs. Designed to wrap around bag handles, wear as scarves, or collect as art, they blend British style with Southeast Asian craftsmanship. The experience culminates in a fashion show, where Burberry presents its latest collection with a fresh, contemporary energy. Altogether, this campaign strengthens brand loyalty, boosts media buzz, and reaffirms Burberry’s place as a leader in modern British luxury.
Call to Action :
"Wear the Future. Own the Legacy."
Task 2(B) - MoodBoard
After finishing the simplified version of the campaign proposal, we are to make a moodboard to see how the campaign will look like. We are adviced to use miro board for these one.
REFLECTION
I also came to realize how crucial it is to keep presentation slides clean and concise. Overloading slides with too much text can overwhelm or bore the audience, making it harder for them to absorb the key message. Instead, emphasizing important points with brief, impactful wording and visual support helps both the presenter and the client stay focused on the core proposal. It also makes the overall presentation feel more professional and engaging.
In addition, creating a moodboard at the beginning of the process proved to be a powerful tool. It helped us visualize our direction early on and align our design choices with the campaign’s overall tone and brand identity. The moodboard served as a reference point throughout the project, ensuring consistency and keeping the creative process on track. Overall, this task not only improved my technical and presentation skills, but also deepened my understanding of the creative planning process in campaign development.
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