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Creative Brand Strategy - Task 2

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  12.03.2025 Graciella Limpah / 0364517  Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylors University  INSTRUCTIONS TASK 2 Task 2(A)-Simplified version For Task 2(A), we have to come out with a campaign brief and also a call to action for the campaign. Here is the link to the presentation slide: LINK HERE Summary Burberry Design Brief : Burberry’s Limited Showcase campaign is an exclusive, immersive experience that blends heritage with modern innovation. Guests  gain access by downloading the Burberry Authenticity Checker app , reinforcing trust and highlighting the brand’s blend of tradition with technology. Inside the showcase, visitors  explore limited edition Burberry products , available only during the event—creating urgency, exclusivity, and a deeper sense of value. The campaign also  features a playful collaboration with Jellycat , offering co-branded plush items that bring warmth and emotional connection to the luxu...
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Packaging & Merchandising Design - Project 1

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  14.05.2024 Graciella Limpah / 0364517  Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Project 1 JUMPLINK Clip Box Brush Box INSTRUCTIONS Exercise - Packaging Product Analysis Practice in Class For in class practice, we have to make a packaging for a massage ball. I find inspiration from pinterest and then I found the packaging I like and I try to draw the guideline and cut it. Here is the result :  fig 1.1 Box for massage ball fig 1.2 Dieline for massage ball Next, in week 4, we have to bring 2 non-box products to make a box for the products. I choose a shirt clip and a brush. Here is the products :  ...
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Creative Brand Strategy - Task 1

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12.03.2025 Graciella Limpah / 0364517  Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylors University  JUMPLINK LECTURES INSTRUCTIONS TASK 1           TASK 1A          TASK 1B TASK 2          TASK 2A          TASK 2B LECTURE Brand Experience Brand experience refers to the collective emotional, sensory, and behavioral responses people have toward a brand. It shapes how customers perceive the brand and influences their loyalty and buying decisions. A strong brand experience creates positive associations, reinforces shared values, and improves brand recognition and awareness. Why It Matters: Brand experience directly impacts brand perception, which in turn drives customer behavior. A poor experience can lead customers to competito...
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Packaging and Merchandising Design - Exercises

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12.03.2025 Graciella Limpah / 0364517  Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Exercises LECTURES Introduction to Packaging Design Packaging plays a vital role in everyday life and must evolve with changing lifestyles and consumer needs. It serves both protective and communicative functions, aiming to attract consumers while considering usability, sustainability, and brand identity. Evolution of Packaging Ancient Times: Natural materials (leaves, clay, etc.) were used to store and carry goods. Early Civilizations: Glass and clay containers emerged, and labeling began. Industrial Revolution: Mass production introduced tin cans, paper, and cardboard packaging. 20th Century: Branding and visual design became key; plastic packaging gained popularity. 21st Century: Emphasis on sustainability, smart packaging, and digital interactivity. Packaging Design Effective packaging design considers: Target audience Brand ide...
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