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Packaging & Merchandising Design - Project 1

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  14.05.2024 Graciella Limpah / 0364517  Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Project 1 INSTRUCTIONS Practice in Class For in class practice, we have to make a packaging for a massage ball. I find inspiration from pinterest and then I found the packaging I like and I try to draw the guideline and cut it. Here is the result :  fig 1.1 Box for massage ball fig 1.2 Dieline for massage ball Next, in week 4, we have to bring 2 non-box products to make a box for the products. I choose a shirt clip and a brush. Here is the products :  fig 1.3 Clip fig 1.4 Brush Then, I try to sketch out how the box will look like.  fig 1.5 Sketches Next, I try to make prototype for each box. Here is the prototype process :  Clip Box :  fig 2.1 Dieline cut for clip box Brush :  fig 2.2 Dieline for cap of the brush box fig 2.2 Dieline cut for cap of the brush box fig 2.3 Dieline for box of the brus...
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Creative Brand Strategy

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12.03.2025 Graciella Limpah / 0364517  Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylors University  JUMPLINK LECTURES INSTRUCTIONS TASK 1           TASK 1A          TASK 1B TASK 2          TASK 2A          TASK 2B LECTURE Brand Experience Brand experience refers to the collective emotional, sensory, and behavioral responses people have toward a brand. It shapes how customers perceive the brand and influences their loyalty and buying decisions. A strong brand experience creates positive associations, reinforces shared values, and improves brand recognition and awareness. Why It Matters: Brand experience directly impacts brand perception, which in turn drives customer behavior. A poor experience can lead customers to competito...
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Packaging and Merchandising Design - Exercises

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12.03.2025 Graciella Limpah / 0364517  Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Exercises LECTURES Introduction to Packaging Design Packaging plays a vital role in everyday life and must evolve with changing lifestyles and consumer needs. It serves both protective and communicative functions, aiming to attract consumers while considering usability, sustainability, and brand identity. Evolution of Packaging Ancient Times: Natural materials (leaves, clay, etc.) were used to store and carry goods. Early Civilizations: Glass and clay containers emerged, and labeling began. Industrial Revolution: Mass production introduced tin cans, paper, and cardboard packaging. 20th Century: Branding and visual design became key; plastic packaging gained popularity. 21st Century: Emphasis on sustainability, smart packaging, and digital interactivity. Packaging Design Effective packaging design considers: Target audience Brand ide...
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Minor Project

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12.03.2025 Graciella Limpah / 0364517  Minor Project / Bachelor of Design (Honours) in Creative Media / Taylors University  Task 1 LECTURES What is Design Thinking? Design Thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. It is not a fixed, linear process; rather, it is iterative, flexible, and adaptive. It emphasizes understanding the user, challenging assumptions, and redefining problems to identify alternative strategies and solutions. Key Elements of Design Thinking IDEO’s Three Phases: Inspiration – Understand the problem and gather insights. Ideation – Generate a range of ideas and potential solutions. Implementation – Turn ideas into tangible products or services through prototyping and testing. The Design Thinking Venn Diagram: Desirability: What people need and want. Feasibility: What is technically and organizationall...
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Publishing Design

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23.04.2025 Graciella Limpah / 0364517  Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylors University  JUMPLINKS Lectures Instructions Exercises Task 2 LECTURES Publishing Design: Formats Types of Publications There are various types of publications, including books, newspapers, magazines, and digital publications. However, the primary focus is on books, due to their historical significance and influential role in the publishing industry. Designing Books Designing a book demands a deep understanding of typography, spatial awareness, an eye for detail, and proficiency in publishing software like Adobe InDesign. Key design considerations include target audience (e.g., children’s books), content type (e.g., visuals, diagrams), and physical factors (e.g., paper type, binding). Historical Context of Book Formats The course examines the evolution...
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