Posts

Packaging & Merchandising Design - Final Project

-
Image
  14.05.2024 Graciella Limpah / 0364517  Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Final Project JUMPLINK Presentation Slide INSTRUCTIONS In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design. Research and analysis:  You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience. Desig...
Post a Comment
Read more

Creative Brand Strategy - Project 4

-
Image
  12.03.2025 Graciella Limpah / 0364517  Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylors University  JUMPLINK Project 1 Project 2 Project 3 INSTRUCTIONS LECTURE Brand Experience Brand experience refers to the collective emotional, sensory, and behavioral responses people have toward a brand. It shapes how customers perceive the brand and influences their loyalty and buying decisions. A strong brand experience creates positive associations, reinforces shared values, and improves brand recognition and awareness. Why It Matters: Brand experience directly impacts brand perception, which in turn drives customer behavior. A poor experience can lead customers to competitors, while a great ...
Post a Comment
Read more

Creative Brand Strategy - Project 3

-
Image
   12.03.2025 Graciella Limpah / 0364517  Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media / Taylors University  Project 3 JUMPLINK Poster Design          Final Poster Website Design          Final Website Video         Final Video Submission INSTRUCTIONS TASK 3 Campaign Presentation Brief This project runs from Week 06 to Week 13, with the final presentation and submission due in Week 13. Students are required to synthesize the insights gained from Task 1 and Task 2 to develop a comprehensive campaign presentation deck. Using th...
Post a Comment
Read more

Packaging & Merchandising Design - Project 2

-
Image
  14.05.2024 Graciella Limpah / 0364517  Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University  Project 2 INSTRUCTIONS This is a collaboration project between the Design School and School of Biosciences. Students from TBS and SLAS has developed food in their previous semester and in need of packaging design for their product. Objective: The objective of this project is to encourage students to use their critical thinking skills and design skills to create packaging that effectively communicate the brand message and are aesthetically pleasing. Tasks: Research and analysis: Students must conduct research and analyze the product and its target market. This will help them understand the target audience, and the product USP. Concept development: Students must develop packaging design concepts that reflect the brand and the product. These con...
Post a Comment
Read more