Packaging & Merchandising Design - Final Project

 

14.05.2024

Graciella Limpah / 0364517 

Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University 

Final Project

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JUMPLINK

Presentation Slide

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INSTRUCTIONS

In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design.

Research and analysis: 

You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience.

Design and production:
Students must design and create a digital mock-up of the five merchandise items.

Promotional Strategy:
Develop a comprehensive promotional strategy to increase brand awareness and drive sales. Consider various channels and tactics to reach the target audience effectively. Tailor the promotional strategy to the specific goals of the project and target audience.

Discussion

On week 11, me and my groupmate brainstorm ideas of what theme we want for our merchandise. Then, we write down all of our idea before separating our task.

Final List of Merchandise : 

- Pen Holder

- Pouch (Consist of funnel, straw, and brush)

- Hipper

- Microfiber cloth

1 Billboard - 2 Posters

1 Pop Up

After discussing about the merchandise, we separate our tasks. Then, we combine in this presentation slide:

Draft 1 : 

After showing the slide to Mr.Sham on week 13, he suggested us not to put the process part to it and also change the microfiber cloth to make it more real. We change some part of the slide and here is our second draft slide : 

After doing the presentation on week 14, we need to change the poster bottle to be real bottle, also add more promotional strategy. Here is our finished slide : 

Presentation Slide : 

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FEEDBACK

Week 12

We need to have rationale of each products that we choose. For the poster mockup, its better to take the picture around malaysia then doing it from mockup website.

Week 13

No need to put process on the slide, show the final one only. The microfiber cloth if can need to change so it looks more real. Overall its good to go.

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REFLECTION

In this task, I believe the most important part was the brainstorming process. It played a crucial role in helping us explore and identify the most suitable merchandise options that align well with our main product. Coming up with ideas was not just about listing random items, but about carefully considering which ones made sense for the brand and the product we were promoting. Each piece of merchandise needed to have a clear rationale behind it — why it fits the concept, how it supports the brand identity, and how it connects to our target audience. We couldn’t just choose things based on personal preference; every decision had to be thoughtful and strategic.

What made this task enjoyable was the opportunity to collaborate with my groupmates. We shared ideas, gave each other feedback, and worked as a team to bring the concept to life. It reminded me of how important communication is in a group setting — making sure everyone’s ideas are heard, staying aligned, and working toward the same goal. Overall, I found this task not only fun but also valuable because it sharpened my creative thinking and helped me understand how to develop merchandise that’s both purposeful and brand-appropriate.