Packaging & Merchandising Design - Project 2

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14.05.2024

Graciella Limpah / 0364517 
Packaging & Merchandising Design / Bachelor of Design (Honours) in Creative Media / Taylors University 
Project 2

INSTRUCTIONS
This is a collaboration project between the Design School and School of Biosciences. Students from TBS and SLAS has developed food in their previous semester and in need of packaging design for their product.

Objective:
The objective of this project is to encourage students to use their critical thinking skills and design skills to create packaging that effectively communicate the brand message and are aesthetically pleasing.

Tasks:
Research and analysis: Students must conduct research and analyze the product and its target market. This will help them understand the target audience, and the product USP.

Concept development:
Students must develop packaging design concepts that reflect the brand and the product. These concepts should be original and aligned with the brand's message and target audience.

Choosing Products 
On the second and third week of packaging class, TBS student come to us and present what products they are making. There are 3 choices which are : Thermobrew (A bottle with plunger), Glow and Flow (A fan), and DYO (duo cup in a bottle). 

After they presented, we are to choose which products we are going to help, and also choosing our groupmates. Each group consists of 4 people. I team up with Carmen, Rafa and Johanna for this project and we choose the Thermobrew product.

Task Seperating
We have meeting with TBS student every Wednesday noon to always update on our progress.

In this project, TBS will make out the product, and TDS will help with the logo making, packaging making and merchandising making.

Logo Making
On week 4 to week 6, we propose our logo making (together with group 1) to the TBS student. We put our progress into a slide, and finally choosing the logo that we all happy with. Here is the slide progress:

Final Logo
Here is the final slide for the final logo and mascot:

Packaging Design
Continuing on doing the packaging design. Here is how our proposed sketch and design process:

After discussing with the TBS, we finalized on this packaging and this design:
Final Packaging Design and Dieline:


Prototype:
Final Slide : 

REFLECTION

Working on this project was quite challenging for me, mainly because it involved collaborating with a large group of people from diverse backgrounds. However, I’m grateful that all of my groupmates were cooperative, supportive, and enjoyable to work with, which made the experience much smoother and more enjoyable.

Through this project, I didn’t just improve my communication skills—I also learned how to effectively manage teamwork within a bigger group setting. It taught me the importance of listening, sharing responsibilities, and adapting to different working styles.

As for our process, we each created initial sketches, and once TBS selected their preferred concept, we divided the remaining tasks based on that chosen design. This allowed everyone to contribute meaningfully to the final outcome.

Overall, I’m really happy with how this project turned out. It was a rewarding experience that helped me grow both personally and professionally.

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