Creative Brand Strategy - Project 3
Graciella Limpah / 0364517
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Week 9:
Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media /
Taylors University
Project 3
JUMPLINK
INSTRUCTIONS
TASK 3
Campaign Presentation Brief
This project runs from Week 06 to Week 13, with the final
presentation and submission due in Week 13. Students are required to
synthesize the insights gained from Task 1 and Task 2 to develop a
comprehensive campaign presentation deck. Using the research and
ideation previously conducted, the goal is to establish a strong
visual identity and apply it across both online and offline brand
touchpoints. The design process begins with creating a substantial
key visual, which will then be adapted into various design
applications.
Building on Task 2A: Ideation, students must develop and
execute a brand campaign that includes at least four online
touchpoints—with a website, social media content, and an
introduction video being compulsory. Creativity and relevance are
key when applying the proposed branding strategy, with an emphasis
on audience engagement and the overall customer journey. As video
content is considered a highly effective promotional tool, students
are encouraged to produce short campaign videos (10–30 seconds),
such as YouTube ads, Instagram Stories, or similar formats.
The final deliverables include a 15-minute presentation in
Google Slides format, presented in Week 13, along with all
supporting materials. Submissions should be organized in a single
blog post within the e-portfolio and must document the project
process logically and chronologically.
POSTER DESIGN
Poster design process
fig 1.1 Poster Making Process
First poster drafts :
fig 1.2 Poster draft 1
The first poster seems a bit off because it feels like its a
notice that burberry will be closed. So, me and my group mate
decided to change it.
Second poster draft :
fig 1.3 Poster draft 2
Because the second and third one is almost the same, we allocate
one of them into a vertical poster (1080 x 1920). So, we make
another poster for the A4 size.
fig 1.4 Poster Final
Next, we are supposed to separate our poster into 1 A4 poster (main
poster), Multiple Post (Instagram) and 1 vertical poster. For the A4
main poster, we are using the first one for this, and for the vertical
post, we are using the second one and for the other 3 we are using it
for instagram post. Since instagram is now 4:5 size, we are changing
the other 3 poster to the size.
FIRST DRAFT
A4 Poster (Main Poster)
Multiple Post (Instagram) :
Vertical Poster :
From week 12 feedback, we just need to change one of the poster
which is the multiple social media post (the event one) to be less
wordy and put the date information at the poster. Here is the
final poster.
Final Poster
A4 Poster (Main Poster)
Multiple Post (Instagram) :
Vertical Poster :
WEBSITE DESIGN
Website first draft :
For the Jellycat campaign, we needed to re-evaluate the concept;
Jellycat, while playful, lacks a strong connection to Burberry’s
identity. Taking inspiration from the Hermès Kite Festival, we
studied how heritage and local culture can be meaningfully
integrated into a luxury brand experience.
As a result, we propose replacing the Jellycat with something
more culturally rooted and aligned:
limited-edition handkerchiefs featuring modern batik
painting.
These hand-painted pieces can be:
Wrapped around a Burberry bag handle as a statement
accessory, worn
as a scarf to elevate everyday looks, collected as wearable art,
blending cultural storytelling with design.
We also explored ideas like using Burberry fabrics in traditional
Malaysian games like Batu Seremban, merging local Southeast Asian
heritage with British luxury—a concept that celebrates both local
craftsmanship and global prestige.
This exclusive collaboration reimagines heritage, offering a
modern expression of identity through tradition, artistry, and
fashion.
Batik Reimagined: Heritage on Handle
In a celebration of craftsmanship, our limited-edition
handkerchiefs—hand-painted in modern batik motifs—bring a unique
twist to Burberry’s classic bags. Wrap it around your handle, wear
it as a scarf, or collect it as a piece of wearable art.
This exclusive collaboration blends modern British identity with
Southeast Asian artistry, honoring both tradition and
innovation.
Building on Task 2A: Ideation, students must develop and execute a brand campaign that includes at least four online touchpoints—with a website, social media content, and an introduction video being compulsory. Creativity and relevance are key when applying the proposed branding strategy, with an emphasis on audience engagement and the overall customer journey. As video content is considered a highly effective promotional tool, students are encouraged to produce short campaign videos (10–30 seconds), such as YouTube ads, Instagram Stories, or similar formats.
The final deliverables include a 15-minute presentation in Google Slides format, presented in Week 13, along with all supporting materials. Submissions should be organized in a single blog post within the e-portfolio and must document the project process logically and chronologically.
|
| fig 1.1 Poster Making Process |
First poster drafts :
|
| fig 1.2 Poster draft 1 |
The first poster seems a bit off because it feels like its a
notice that burberry will be closed. So, me and my group mate
decided to change it.
Second poster draft :
|
| fig 1.3 Poster draft 2 |
Because the second and third one is almost the same, we allocate one of them into a vertical poster (1080 x 1920). So, we make another poster for the A4 size.
|
| fig 1.4 Poster Final |
A4 Poster (Main Poster)
Multiple Post (Instagram) :
Vertical Poster :
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From week 12 feedback, we just need to change one of the poster which is the multiple social media post (the event one) to be less wordy and put the date information at the poster. Here is the final poster.
Final Poster
A4 Poster (Main Poster)
Multiple Post (Instagram) :
Vertical Poster :
As a result, we propose replacing the Jellycat with something more culturally rooted and aligned:
limited-edition handkerchiefs featuring modern batik painting.
These hand-painted pieces can be:
Wrapped around a Burberry bag handle as a statement accessory, worn as a scarf to elevate everyday looks, collected as wearable art, blending cultural storytelling with design.
We also explored ideas like using Burberry fabrics in traditional Malaysian games like Batu Seremban, merging local Southeast Asian heritage with British luxury—a concept that celebrates both local craftsmanship and global prestige.
This exclusive collaboration reimagines heritage, offering a modern expression of identity through tradition, artistry, and fashion.
Website second draft :
After feedback from Mr.Fauzi, we just need to have minor changes. He
gives us advice to put the batik reimagined in the top rather than the
event you can't miss. With that, we change the position and here is
the website.
Website third draft :
After consulting with Mr.Fauzi, he suggested us to change the "event
you can't miss" part of the website to look more consistent (the
poster). Also, he suggested us to put the location of the event. With
that, here is the final website:
Final Website :
VIDEO
Draft 1 :
We are asked to put a more information in the end of the video,
this is just a trailer. So, Here is the second draft of the
video:
Draft 2 :
We think the layout is okay already but need to change some part of
the video and need to change the video itself because it looks
inconsistent.
Draft 3 :
Mr.Fauzi said the video is okay already, just need to add
information (date) in the end of the video.
Draft 4 :
After showing it to Mr.Fauzi, he suggested us to put the poster in
the video. Also, add the place where is this event held. So, we
change that and here is the final video :
Final Video :
Compiled File of the three project :
First Draft :
This is what we show in week 12 class.
As we get feedback - such as we need to change the event poster, then
we also need to add a little bit information at the end of the video.
So, here is the final slide :
We are asked to put a more information in the end of the video, this is just a trailer. So, Here is the second draft of the video:
Mr.Fauzi said the video is okay already, just need to add information (date) in the end of the video.
After showing it to Mr.Fauzi, he suggested us to put the poster in the video. Also, add the place where is this event held. So, we change that and here is the final video :
SUBMISSION
A4 Poster (Main Poster)
Multiple Post (Instagram) :
Vertical Poster :
Website
Video
Presentation Slide
FEEDBACK
We needed to rethink the Jellycat concept, as it doesn’t align with Burberry’s
brand identity. Taking cues from the Hermès Kite Festival—an example of how
local culture can be elegantly woven into a luxury brand—we explored new
directions. In our case, we propose incorporating batik painting on Burberry
fabric or using Burberry cloth in the traditional game Batu Seremban. This
approach bridges both local heritage and international prestige, creating a
meaningful connection between culture and brand.
Week 10:
Public Holiday
Week 11:
For the website, we need to change the position of the Batik Reimagined to the
top because it is the main event. For the video, we need to add more
information of the event itself.
Week 12:
Website is okay already. Poster need to add date and make it less wordy for
the event one, other than that is okay. Video ending need to write date of the
event.
Week 13:
Website poster need to be consistent. Add the poster into the video also. Put
the place of the event.
REFLECTION
In this project, my main responsibility was creating the posters. This gave me the opportunity to apply design principles while making sure that the posters visually represented the brand’s identity. At the same time, I also contributed to the first phase of the website by helping with the layout, which helped me understand how branding extends into digital experiences. Additionally, I supported the team with the second draft of the campaign video after we received feedback on the first version, helping to refine the storytelling and visual flow.
What made this task especially enjoyable was the opportunity to build everything from scratch—posters, a website, and a video. It pushed me to be more creative and collaborative, while also giving me practical experience in working across different formats.
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