TYPOGRAPHY / TASK 2 : TYPOGRAPHIC EXPLORATION AND COMMUNICATION
23.10.2023 - 12.11.2023
Graciella Limpah / 0364517
Typography / Bachelor of Design (Honours) in Creative Media / Taylors
University
Task 2
JUMP LINKS
1. Lectures
2. Instructions
3. Feedback
4. Reflection
LECTURES
on task 1
INSTRUCTIONS
Task 2
Research
Before starting to do this task, I did some research to help me know better
about what should we do in this task. After that, I choose which text and
headline I want to do for this task, then I begin sketching my idea.
Among the three text given, the one I find is the most interesting text is the
bauhaus one. Before that, I research what bauhaus is. The Bauhaus is a German
artistic movement which lasted from 1919-1933. Its goal was to merge all
artistic mediums into one unified approach, that of combining an individual's
artistry with mass production and function.
Bauhaus design is often abstract, angular, and geometric with little
ornamentation.
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| fig 1.1 references |
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| fig 1.2 Bauhaus design |
Sketches
Firstly, I begin to sketch the heading.
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| fig 1.3 Sketches [23/10/2023] |
After that, I try to digitalize with illustrator.
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| fig 1.4 Digitalization [23/10/2023] |
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fig 1.5 Layouts with text [24/10/2023] |
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| fig 1.6 Layouts with box [24/10/2023] |
From the four choices, this one is my favorite
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| fig 1.7 layout 3 [24/10/2023] |
After receiving feedback from Mr.Vinod, I finalize my layout design
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| fig 1.8 Final Layout screenshot [06/11/2023] |
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fig 1.9 finalize layout [30/10/2023]
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Final Text Formatting
HEAD
Font/s : Futura, Gill Sans
Type Size/s : 100, 23
BODY
Font : Gill Sans Std
Type size : 10 pt
Leading 12,5 pt
Paragraph spacing : 12,5 pt
Character per-line : 44
Alignment : Left align
Margins : 5 mm top + 5 mm right + 5 mm left + 5 mm bottom
Columns : 3
Glutter : 5 mm
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| fig 2.1 Final Layout (jpeg) [30/10/2023] |
fig 2.2 Final Layout (pdf) [30/10/2023]
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| fig 2.3 Final Layout with grid visible (jpeg) [30/10/2023] |
fig 2.4 Final Layout with grid visible (pdf) [30/10/2023]
FEEDBACKS
Week 6 :
General Feedback : Alignment is crucial in format making, need to use
both Illustrator and Indesign. Line length and font size need to be
right.
Specific Feedback : Font size need to be smaller, because the
heading is big, it can be place across the first page. Align the line beside
the letter H to the first sentence.
Week 7 :
General Feedback : Need to be consistent of the line length. Don't only look at references without knowing what it means
Specific Feedback : Nice work.
REFLECTION
Experience
Throughout this task, I feel really challenged to combine Indesign and
Illustration into a page. To visualize word is quite hard for me if I didn't
look at the reference first. Although it is a quite challenging task, but I
found out that this task really boost the creative side of me. I really
enjoy doing this task.
Observations
Looking through everyone else's work, I observe that there are lots of ways
to visualize a word. Some of them are quite similar, too, but most of them
are really out of the box. Some of them even visualize different words from
a title.
Findings
From task 2, I know that if we want to do layouts with graphical title, we
need to really look through the size of the title and the body text. The
placement of the title is also important. We need to make reader read the
title first before reading anything else. So, we need to make our title eye
catching. Another thing I found is we really need to do research before
doing this task.
FURTHER READING
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| fig 3.1 Typographic Design : Form and Communication |
I decided to continue reading this book since I have started it from the
beginning of class.
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| fig 3.2 Multicolumn grid (pg.74-75) |
When working with multicolumn grids, it is essential to balance three interdependent variables. These are type size, line length, and interline spacing (leading). An adjustment to any one of these aspects will most likely require an adjustment to the others. Changing the size of type, for example, will probably create a need to adjust the line length. Since the typographic space is divided horizontally into columns of varying widths, it is possible to control these variables while also creating a rhythmic visual field. In the normative sense, column intervals separating text columns are adjusted to enable the eye to flow logically from one column to the next without confusion about reading direction.
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| fig 3.3 Typographic space (pg.96-97)
Typographic space is the rhythmic and dimensional field in which
typographic communication exists. This field consists of positive
form (the typographic elements) and void (the spatial ground) upon
which elements are arranged. Unity within the spaces achieve by
visual compensation, the spatial balance and arrangement of
typographic elements. Visual compensation is achieved by balancing elements against
each other, adjusting their sizes, weights, spatial intervals, and
other visual properties until unity and equilibrium are
achieved.
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| fig 3.4 Visual Hierarchy (pg.104 -105) |
A visual hierarchy is an arrangement of elements in a graduated series, from the most prominent to the least prominent, in an area of typographic space. When establishing a visual hierarchy, a designer carefully considers the relative importance of each element in the message, the nature of the reader, the environment in which the communication will be read, and the need to create a cohesive arrangement of forms within the typographic space. When creating a visual hierarchy in typographic space, a designer balances the need for harmony, which unifies a design, with the need for contrast, which lends vitality and emphasis. As in music, elements can have a counterpart or a counterpoint relationship. Typographic counterparts are elements with similar qualities that bring harmony to their spatial relationship.
QUICK LINK
Task 1 : Exercises
Task 3 : Type Design and Communication
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