Brand Corporate Identity - Project 2
23.09.2024
Graciella Limpah / 0364517
Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media /
Taylors University
Task 2 - Logo
LECTURES
All lectures are in task 1
INSTRUCTIONS
For task 2, first we are asked to come out with three ideas of what brand we
wanted to make, and from those three ideas, we discuss with the lecturer and
finalize the idea. Here is my three carrier option choices :
IDEA 1
1. Doing a store for older people (grandma)
2. Selling fashion items, selling some antique stuff, make a diy class for
them (do a vase, decorating class, etc), make them happy when entering the
store
3. Nowadays, there are lots of shop for teenagers, but I haven’t seen a store
for grandma
4. Old people, or their children
5. all about grandma
Because I wanted to do something for grandma, I thought of this name where inside the store, it is all about grandma.
IDEA 2
1. Doing a makeup brand for acne skin girls so it is safe for their acne
2. Selling affordable makeup, opens a store so people can come and try on the product, maybe add some makeup tutorial classes
3. Usually, brands that sells makeup didn’t really categorize what skin type are the products for, so I want to do this brand mostly for acne skin girls
4. Acne skin girls, teenagers
5. spotless
So spotless itself means clean, with an acne face (“not clean”), using this spotless makeup can become “clean”
IDEA 3
1. Doing a pajama brand
2. Selling cute pajamas, affordable ones, and comfortable ones.
3. For this pajamas, people can also wear it as fashion, so people can use it to go outside, so it's like a 2 in 1 shirt.
4. Teenagers
5. pajama 2 go
Because we can also wear this outside the house, so i am thinking of this name
5. all about grandma
Because I wanted to do something for grandma, I thought of this name where inside the store, it is all about grandma.
IDEA 2
1. Doing a makeup brand for acne skin girls so it is safe for their acne
2. Selling affordable makeup, opens a store so people can come and try on the product, maybe add some makeup tutorial classes
3. Usually, brands that sells makeup didn’t really categorize what skin type are the products for, so I want to do this brand mostly for acne skin girls
4. Acne skin girls, teenagers
5. spotless
So spotless itself means clean, with an acne face (“not clean”), using this spotless makeup can become “clean”
IDEA 3
1. Doing a pajama brand
2. Selling cute pajamas, affordable ones, and comfortable ones.
3. For this pajamas, people can also wear it as fashion, so people can use it to go outside, so it's like a 2 in 1 shirt.
4. Teenagers
5. pajama 2 go
Because we can also wear this outside the house, so i am thinking of this name
After discussing, I choose the third idea which is pajama 2 go for my brand.
First, we have to draw out 2 mind maps (for business, and for name brand) and
here is my finished mind maps :
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| fig 1.1 Business Mindmap |
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| fig 1.2 Brand Mindmap |
Next, we are to sketch the logo of our brand :
First Sketch
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| fig 2.1 First Sketch |
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| fig 2.2 First Sketch |
From the sketch, we decided to move on with the cloud mascot logo to move
forward because the word mark logo didn't really work well. So, I move on
with the cloud mascot logo and make it with more version of it. Moreover, I
also tried to sketch more with the P with pajama hat logo.
Second Sketch
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| fig 2.3 Second Sketch |
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| fig 2.4 Second Sketch |
From the second sketch, with group tutorials, everyone agree that the cloud logo is more exciting than the P logo, so I moved on with the cloud logo for digitalization.
Digitalization Process
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| fig 3.1 Digitalization |
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| fig 3.2 Digitalization |
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| fig 3.3 Trying Color |
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| fig 3.4 Trying Color |
Some of the color worked, but some don't. Because my target audience is
female, then after discussing with the lecturer, we decided to go with the
more pastel color than the vibrant color. After finalizing the logo, I do
the document for the final submission of this task.
DRAFT PDF File
This is the first draft of the pdf file. The lecturer suggested me to
thicken the stroke of the cloud, then for the tagline font and placement
need to be changed. After the feedback, I finalize my document.
FINAL SUBMISSION
GIF
FEEDBACK
WEEK 3The mascot idea is nice, some cursive lettering makes it think it's for girls, the P with hat and eyes are also potential, need to explore more with the mascot, and don't make the ribbon so small.
WEEK 4
The cloud logo is working, explore the typography (can be sans serif so it is more contrast), the expression chosen is the yawning one with the sleeping cap in it, will the cloud fill in with color or not, need to think it.
WEEK 5
Find a script font that does not really have much decoration for the text, the text needs to be curved so it looks more blended in with the brandmark. For the colour, I don’t have to use all colours from the palette, I can consider using it for the brand colour. The text is better with all lowercase then uppercase.
WEEK 6
The stroke of the mascot needs to be bigger or not if it's in the minimum size, it didn’t really show. Other than that it's fine.
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