Brand Corporate Identity - Project 3

 23.09.2024

Graciella Limpah / 0364517 

Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media / Taylors University 

Task 3

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LECTURES

All lectures are in task 1

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INSTRUCTIONS

In this task, we are to write our brand profile on slides, make a digital mockup and design for corporate stationary, merchandise, and also website presence, environmental graphics.

Brand Profile

In week 7, we have a group tutorial discussion regarding brand profile. This section includes brand story, mission + vision, target audience, brand value, unique selling point, and brand positioning statement. We also need to include our visual references and initial sketches. Here is my finished slides: 

Visual Guideline

In this section, we are to improve our task 2, which is our document for the brand. In this section, I changed my logo color to white. Here is the improved version: 

Application

First, I do initial sketches before moving on into the digital process. After having the sketches, I move to illustrator to digitize what I have sketch. Here is my first draft : 

fig 1.1 Progression

Here, I try to utilize what I have from the previous task and started to think what my products should look like. 

fig 1.2 Progression

fig 1.3 Progression

Then, I try to do the corporate stationary with the color palette, and also pattern before finalizing it. I make different pattern, different size and color. The one I think works the best is the one with the hat pattern with green background color, but I still try the cloud pattern for the corporate stationary. Here is the result: 

fig 1.4 Progression

After discussing with the lecturer, we both agreed that the upper stationary is better (which is the hat pattern one) but I still need to adjust some of it. Here is the final corporate stationary : 

Letter

Namecard

Envelope

Invoice

After doing corporate stationary, I do the merchandise part. I do pillow, eyemask, bottle, and totebag. For the design, I make it at illustrator, and for the mockup part, I make it at photoshop. Here is the process : 

fig 1.5 Progression

Here is the result : 

Pillow

Bottle

Eyemask

Totebag

Then, for the digital presence, I make both website and instagram feeds. For the website, I try to use the elements I have from what I have to make it consistent. As for the instagram feeds, I utilize the merchandise I design, as well as using the pattern. Here is the result : 

fig 1.6 Website

fig 1.7 Instagram

Lastly, environmental graphic. For environmental graphic, I made a shop front utilizing my logo in the window, as well as a shop sign also utilizing my logo and green color. Here is the result: 

Shop Front

Shop Sign

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REFLECTION

In this task, I really learn a lot of how important choosing typography for brand is, as well as how important our pattern usage for the whole design. Consistency is the key, we need to let viewers know out brand more, so by introducing not to much elements is better. Doing mockup is actually not as easy as what I though it could be. This task teach me to learn more about the brand identity itself. This task also requires our creativity, but overall I enjoy doing this task. The task seems easy but after really doing it, it is not as easy as it looks like.