DSMC - Task 1

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01.10.2023

Graciella Limpah / 0364517 

Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylors University 
Task 1 : Social Media Analytics


LECTURES

Foundation of effective social media strategy
  1. Demographic (age, gender, location, etc) 
  2. Interests and behaviors 
  3. Influences and aspirations (dream) 
  4. Pain points and needs (what do they need?) 
Key attributes
  1. Demographic (ex : a clothing brand may target young women aged 18-24 living in urban areas) 
  2. Psychographic (ex : a tech company might focus on early adapters interested in innovation and new gadgets) 
  3. Behavior (ex : a fitness influencer’s followers might be highly engaged with workout tutorials) 
  4. Pain Points (ex : a skincare brand might be searched by acne skin people) 
Persona components : name, age, gender, job role, pain points, preferred platform, content preference, interest

TOFU - Top of the final (ads, offline shop)
MOFU - middle of the final (website, shopee, lazada, yellow bag in TikTok)
BOFU - bottom of the final (newsletter)

KOL = key opinion leader / roughly the same as influencer
UGC = user generated content / macro and micro ugc = honest review / cheaper than influencer

Trends
  1. Podcast 
  2. AI-generated tools : content might not get genuine 
  3. Social media shopping / Live-shopping 
  4. Research via social media and video instead of search engine 

INSTRUCTIONS


For task 1, we have to find a brand, and ask them several questions, and then combine it into slides. My group and I have reached out to several brand, but the one we wanted to work with is the brand that sells dessert, especially cookies, which is "simply fluffy." We did ask a few questions regarding to this task and here are the question and answer list : 


Then, we make the slides for this brand : 



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