DSMC - Final Compilation

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 15.11.2024

Graciella Limpah / 0364517 

Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media / Taylors University 
Final Compilation


LECTURES

Foundation of effective social media strategy 
  1. Demographic (age, gender, location, etc) 
  2. Interests and behaviors 
  3. Influences and aspirations (dream) 
  4. Pain points and needs (what do they need?) 
Key attributes 
  1. Demographic (ex : a clothing brand may target young women aged 18-24 living in urban areas) 
  2. Psychographic (ex : a tech company might focus on early adapters interested in innovation and new gadgets) 
  3. Behavior (ex : a fitness influencer’s followers might be highly engaged with workout tutorials) 
  4. Pain Points (ex : a skincare brand might be searched by acne skin people) 
Persona components : name, age, gender, job role, pain points, preferred platform, content preference, interest

TOFU - Top of the final (ads, offline shop) 
MOFU - middle of the final (website, shopee, lazada, yellow bag in TikTok) 
BOFU - bottom of the final (newsletter) 

KOL = key opinion leader / roughly the same as influencer
UGC = user generated content / macro and micro ugc = honest review / cheaper than influencer 

Trends 
  1. Podcast 
  2. AI-generated tools : content might not get genuine 
  3. Social media shopping / Live-shopping 
  4. Research via social media and video instead of search engine 

INSTRUCTIONS


Task 1
For task 1, we have to find a brand, and ask them several questions, and then combine it into slides. My group and I have reached out to several brand, but the one we wanted to work with is the brand that sells dessert, especially cookies, which is "simply fluffy." We did ask a few questions regarding to this task and here are the question and answer list : 


Then, we make the slides for this brand : 

Task 2
For task 2, we are to make personal profiles. Personal profiles are a representation of a product’s users.  They are used to keep the user front and center throughout the design, development and maintenance process. You will go through an empathy mapping exercise as a process to develop their product’s personas. While at that, you will also be exposed on the approaches to creating personas.

Here is our group finished persona slides : 

Task 3
Content planning is critical in planning a social media campaign because it ensures that the campaign is consistent, relevant and engaging. Planning for a content is crucial as it will clearly layout the weekly/monthly or quarterly content for any brands or account.

Here is our content planning sheet : 

We started our shooting on week 7 since the client are having a work trip on week 8 - week 10, on that case, we speed up our shooting. We bought lots of cookies from her and shoot lots of content, also take a picture of the cookies one by one to help us with our non-reels posts. Throughout week 7 until week 12 we did our content and finish it up by week 12. Here is the content I made : 

Final Submission (My Work Only) : 







Presentation Deck


REFLECTION

Completing this module has emphasized the critical role of content planning in the creative process. By engaging in content planning, we can determine the precise number of shots required, streamline production, and visualize design mockups as they will appear on social media platforms. This foresight ensures a more efficient and cohesive workflow.

Additionally, I gained valuable insights into client engagement specifically, how to approach clients professionally and present the content we've developed for them in a compelling manner. Understanding the needs and preferences of the target audience has also proven essential. It enables us to tailor design styles that resonate with the audience while aligning with the client's vision and goals. This module has enhanced both my technical skills and strategic thinking in content creation.


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