Major Project 1 - Task 2 : Design Proposition

05.03.2025

Graciella Limpah / 0364517 
Major Project 1 / Bachelor of Design (Honours) in Creative Media / Taylors University 
Task 2 : Design Proposition


INSTRUCTIONS


After finishing on proposal and presenting it, we already revised what is lacking in our slide. Then on, we continue on doing our slides.

Continue on Proposal
On week 4, we continue doing our proposal, and we try to play our game to see which part is lacking. We also started to do a survey to see what people think of our board game as well as to see who is our target audience.
fig 1.0 Survey

We also try to play the board game before moving on any longer to see which part is lacking.
fig 1.1 Try to play the game

Then, we also decided our color palette and font. Here is the chosen color palette and font : 
fig 1.2 Color Palette



fig 1.3 Color Palette and Font


We separate our tasks and each one of us digitalize different element from the board. I digitalize the board itself. This is the process.

fig 1.4 Board Process

fig 1.5 Mini Game card process

fig 1.6 Logo Process

fig 1.7 Character Process

And this is the finished board. I haven't decided which one should we use, the color and which logo should we put in the middle of the board. So here is everything that I have done to show some variations.

fig 1.8 Finished Board

The digitalization process is ongoing. Here is the digitalization my group mates have done : 
fig 1.9 Finished Card

fig 1.10 Finished Card

fig 1.11 Finished Card

fig 1.12 Finished Logo

This is the first slide draft: 


After the feedback session, we improved our digitalize version again.

Revision
For the logo itself, after consultation, we decided to change the name of our product from "WHODYTHINKUR" to "WHO 'R YOU?". We think that this WHO 'R YOU? is more straightforward and easier to read. Here are our revised logo : 

fig 2.1 Logo Process
fig 2.2 Logo result
We also decided to keep the magnifying glass to the logo because we think it is iconic, so we are utilizing it as our logo icon.

Next, is the board. In this part, we are suggested to make it look more mysterious and scary because the theme of the game itself is mystery. I add some blood drip into the board and change the color in the middle. Here are some of the board with different color and logo used : 
fig 2.3 Board Variation

fig 2.4 Board Chosen

We finally decide to use this one because we think it's more creepy than the other options.

Next, for the mini game cards, we are suggested not to use all korean traditional game but we also need to include malaysian traditional game. Then, for every card, have different awards after winning it (earn a heal card, lose a heal card, give a heal card to other player). So, we try to change some of the game to malaysian traditional game. Here is how it looks like : 

fig 2.5 Mini Game Cards Progress & Draft

Moreover, for the player cards, we are told not to use the squid game character to it, but we should change into malaysian character such as Grab Driver, Hawker Man, Policeman, etc. So, we decided to change the outfit for the character. Here is the result : 
fig 2.6 Character Cards

Continue, for the information booklet, here is the result : 
fig 2.7 Booklet Information

Finalization
After getting feedback from Ms.Vi, we finalize all of our design.
For the logo, we decided to change it into the bigger magnifying glass with the title inside it. Here is the result :
fig 3.1 Final Logo

As for the board, we make it looks more consistent together with the cards and information booklet. So, I decided to put the texture and bloodstain in the middle of it, and as what Ms.Vi said, the middle of the board just keep it simple. Here is the result : 
fig 3.2 Final Board

For the character card, it's acceptable although we need to change the background and add texture. Here is the result : 
fig 3.3 Final Character Cards

For the minigame card, it's also acceptable but need to add texture. Here is the result : 
fig 3.4 Final Mini Game Cards

For the heal card, we also add some texture to it. Here is the result : 
fig 3.5 Final Healing Card

Same as the information booklet, we need to re-do the typography and also the texture for the paper. Here is the result : 
fig 3.6 Final Information Booklet

Here is how the coin looks like:
fig 3.7 Final Coins

Mascot : 
fig 3.8 Mascot

Continue to task 3 for further revision.


SUBMISSION


FEEDBACK

Week 4 : 
Think about deliverable, think about typography and color palette, and the art style we are going to use.

Week 5 : 
Make sure you complete and prepare all deliverables and what's needed within the semester. The overall game concept reflects a lot from the series Squid Game and avoid doing this because people might see our work as just a ripoff. You can keep the colour scheme inspired by the series but do not follow the whole concept. Enhance and add a more mysterious side to the visuals as the current design only seems happy without any of the implications of the murder mystery. Try to reflect some of the South East Asia/ Malaysia cultures and aspects into the concept design for the characters and game schemes so that people will engage with the game better.

Week 6 : 
Add more vintage, bloodstain, and fingerprint textures to the card and board to enhance the design. When applying these textures, use the blending mode (Multiply) to seamlessly blend them with the existing design. Additionally, update the logo to "WHO ‘R U?" and incorporate a magnifying glass on the "O" for a more intriguing look. For the role cards, adopt a mugshot-style layout to further emphasize the theme.


REFLECTION

After digitizing the board, I was finally able to fully visualize how the final product would look. Seeing all the elements come together, especially after carefully selecting the font and color palette, was incredibly satisfying. The digitalization process was one of my favorite parts of the project because it transformed our ideas from rough sketches into something tangible and polished. It was exciting to watch our imagination turn into reality, making all the hard work feel worthwhile.

Additionally, playtesting the game before digitization was a crucial step. It allowed us to identify and fix any flaws in the design, gameplay, and overall user experience. Through this process, we refined the board game, ensuring that the final version would not only be visually appealing but also engaging and functional. This experience has reinforced the importance of iteration and testing in the design process, and I truly appreciate the journey from concept to completion.

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